Cars Passing By The Lemonade Girl.

Cars Passing By The Lemonade Girl.

First I want to say that this story can be the most
powerful device in turning your mind into an advertising
power system. The $500-$1500 copy writing courses don’t
cover anything this powerful so listen up.

Midnight, July 5th, 2011.

Today, I was driving around running errands and taking in
the beautiful Portland summer.

Many children setup the classic lemonade stands and I
sometimes stop for a cup to patronize them. Most of them
use the same white, construction board sign duct taped to
the front of their table reading “Fresh Lemonade 50 Cents”
in black marker.

I passed many of these stands and didn’t stop because I had
a Mountain Dew with me. But when I was coming to a stop
light I saw a young girl, maybe 9 or 10 years of age
standing on the side of the road waving a sign made of pink
construction board with flashing Christmas lights running
around the outer edge of the sign.

As the light turned green, nearly every car, truck, van
that passed slowed down and read the sign reading “Cool
Off With Lemonade Fresh Squeezed Right In Front Of You!”
in red marker and many stopped to get a cup including me.

I was truly amazed at this young girls advertising
wizardry.

I went up to the table to get a cup of lemonade and had to
actually wait in line! I was really in awe simply watching
this young girl work her magic with the customers, smiling,
saying “Do you like your lemonade sweet or sour?”

As I approached the table she said “Do you like your
lemonade sweet or sour?” I said, “a cup of sweet
lemonade please”, and she went to work by grabbing a ripe
lemon out of her wicker basket, gently laying it on a small
wooden cutting board and quickly slicing it right down the
middle with a steak knife.

Then she palmed one of the halves and pressed it with a
twisting motion into her juicing wedge then three other
halves in the same fashion. She then carefully scooped 3
spoons of sugar into my cup, gave it a quick stir with the
spoon then dropped in three cubes of ice and said “That
will be $1.00 sir”.

As I rustled into my pocket for four quarters I asked her,
“What sparked you into creating such a bright sign and such
and catchy headline?” She then replied, “I had a white
sign with “Lemonade $1″ written on it taped to my table and
no one was stopping so I went home and asked my mom to get
me a pink construction board and I took a strip of Christmas
lights that uses a battery and stapled them around the
edge, then I wrote that I would squeeze it right in front of
you, because that’s what I was already doing. Then I took
out the price because my mom said it was a little high and I
thought if I got the people to stop then they would pay it
if I squeezed their cup right in front of them and then
asked for the dollar and I waved the sign to make sure the
cars saw it”, I said, “that’s great, keep up the good
work”, and she said, “I will, hope to see you again and
smiled”, as I walked back to my BMW.

I sat there thinking about this whole situation for a
minute or two looking over at this line of people waiting
to get, “Lemonade Fresh Squeezed Right In Front Of Them”,
and watched even more people pull over to get a cup seeing
this big line and thinking to themselves, “That must be
some good lemonade”, as I tasted the handmade beverage,
it was very good, very.

Here’s the genius in this young Marketing Mastermind.

First she started a business, selling lemonade..

Noticing that she wasn’t selling much she re-organized her
efforts with a new pink construction board surrounded by
Christmas lights drawing people to read her headline that
did nothing but convey something everyone in a car burning
up wanted, to “Cool Off” and adding something that enticed
them even more by adding “Fresh Squeezed Right In Front Of
You”

She states a solution people want to a problem they already
know they have and makes their mouth water with an enticing
benefit. She also makes the message a personal note by
including “You” in it, making every driver think she is
talking to them them individually.

This story should open your mind to really see the
simplicity of starting a business, testing your sales
message to entice your customers, and then servicing your
customers in a way SO superb that they’ll remember you and
come back again.

You can be sure that a lot of the people who bought
lemonade from this young girl will tell their friends and
they’ll stop by to get a cup of lemonade as well.

What happens when the line dies down?
She grabs her sign and starts another commotion that
get’s even more people to stop, by waving it around.

Do you see all the things here that get people to stop and
how she closes the sale?

1. The headline – This is actually the first headline even
though it doesn’t contain words because it’s what GRABS the
peoples attention along with her waving it around.

2. The second headline/The sales message – This is
actually the sales message that conveys a solution to an
existing problem to everyone in their car, cooling off and
an enticing benefit, “fresh squeezed right in front of
you.”

3. The Close – She caters to your needs by asking “Do you
like your lemonade sweet or sour?” and then squeezes
the lemonade right in front of you and as you watch the
whole procedure your mouth waters conveying the quality of
the product.

4. The call to action “That will be $1.00 sir”. This is a
great call to action. It doesn’t leave room for anything
but a payment of one dollar. These people waited in line
creating a burning desire watching other people getting
their fresh squeezed lemonade and they’re not going to say
“A Dollar? No way, I’m outta here”.

That’s the sales process she put together and it’s sheer
genius.

Here’s a few more of the strategies in her business.

Credibility – She also boosts her credibility by having a
big line in front of her table urging others to stop and
see what the fuss is about.

Viral Marketing – These people will definitely remember
this experience as it’s so original and they will refer
their friends by telling them making them want to check it
out when they are around that part of town.

Customer Service – She was very polite with her “Do you
like your lemonade sweet or sour?” and her warm words
as I left making sure I remember her stand.

Value – She made the lemonade right in front of me with her
bare hands with fresh ingredients making me feel like I was
getting a real value and I didn’t even know the price yet.

I could pull out 100 other strategies, but you get the
point and you see how you can apply the strategies of
“Cars Passing By The Lemonade Girl.”

Take this information to heart as it’s the key to business,
focusing every effort you put into you business toward your
customer and satisfying their needs and testing, tweaking
and creating a relationship with your customers.

Clever Classified Copywriting That Sells Every Time!

Have you looked at the classified section of your
favorite newspaper, ezine, or website lately? Have you
noticed all the brilliantly written classified ads?
Me either.

To make sure that your classified ads stand out in a
crowd, use some simple rules, some creative flair, and
an award winning formula. If you follow these A-B-C’s for
writing effective classifieds, you will increase your
response rate and your profits. And that’s what it’s all
about.

Here is your quick and simple A-B-C guide for writing
classifieds that sell.

A. Think like your reader. While you are writing your
ad, always remember that your reader is thinking ‘What’s in
it for me?’

B. Write your ad to one person. Pretend you are sitting
beside your reader having a one-on-one conversation. Don’t
address your entire market at once. There is only one
person at a time reading your ad.

C. Write a benefits list for your products. Remember,
benefits are not features. Here is an example.

FEATURE: Make a million dollars online

BENEFIT: Enjoy the luxurious lifestyle of the rich and
famous, right in your own home.

See the difference? A feature is what your product or
service does. The benefit is the feel good feeling you get
from the feature. Now write a list of all the benefits you
can think of for your product.

D. Edit your list of benefits and select the best one.
Writing a successful classified is like writing a sentence,
you focus on one thought at a time.

E. Write the headline for your classified, using the benefit
that you have chosen. The headline is the most important
element of your ad. If you don’t grab the reader’s attention
in a milli-second as they are scanning all the classifieds,
you’ve lost them.

F. Write the body of your classified using the features that
support your benefit.

G. Begin writing your classified without thinking about the
final size of the ad. Write as much as you can about your
product, but stay focused on the benefit that you have chosen.
By the time you are done you may have a whole page of copy.

H. Edit your ad. Most ezines run classified ads that are
approximately 5 lines long and 60 characters wide. Use this
guideline to edit your full page of copy down to a normal
classified size. Pick out your best sentences, power words,
and convincing arguments that will make your reader click on
the link to your website or send you an email.

I. Make sure you include your website URL and email (if needed).
Use http:// before your website address, so that it looks like
**SIG_URL1** and mailto: before your
email address, so that it looks like mailto:**SIG_EMAIL**

Don’t put a period after .com or you can ruin your link.

J. When you have finished the ad, go back and read it, polish
it, and read it again. Leave it for a couple of days and
come back and read and polish some more.

When you are writing your ad, make it believable. Using a
lot of !!! may get attention, but it makes your ad look
gimmicky and less believable. People genuinely want to believe
what they are reading, but if you come off like a snake
oil sales man, no one will respond to your ad. Your
credibility is key.

There is much more to writing a classified ad than just
verbally throwing up on your reader. You need to be refined
and put some thought into what you are saying. These A-B-C’s
will help you write a successful and profitable classified ad.

Your Partner In Success,
Stephon Anderson
http://bit.ly/Wq8dKm

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Notable Quotable ::

“No other success can compensate for failure in the home.”
— D. O. McKay

“Article Marketing” Strategy Discussed!

The fashion in which you set up your articles should be a part of your overall “article marketing” strategy. It’s similar to when you write for submission to an article marketing directory or for your blog site. Employing long tail phrases is the normal procedure in each scenario and keyword choice may be the way that readers and the search engines locate your work.Every keyword needs to be carefully chosen, then further studied, to see which sites are making use of those same phrases. You must determine if you can compete with the top websites that are utilizing those exact keyword phrases.In case you choose not to write, or feel you might not be an excellent writer, it is wise to dedicate some time studying a number of the leading content articles in several directories. You’ll see how they’re written and how they lead a reader down the page, towards the author resource box.

The professionally written articles contain many brief paragraphs and they’re written in simple language, not making use of too many complex words that your reader might not understand.

Many people do not read all of the words on a page, unless it is a novel. They’re hunting for particular phrases that could be the answer to their problem. So if you can use these trigger words in headings, the reader can zero in to the parts of your article that mainly interests them.

You best use your keyword phrases as soon as possible at the beginning of your article. Also, a number of occasions in the text body and again in the last sentence. The majority of people are on the web hunting for answers to problems they have, so you should always make your article informative.

In the author box is where a call to action should be placed, leading the reader to click through for more specifics. This is where your lead capture page will be pasted. Regardless of the fact that you are writing to attract the search engines, you best not forget that it really is a human who is ultimately reading your article wherever it is posted.

Make sure to monitor your stats periodically to see which articles are drawing in the most readers. This way it is possible to write more content centered around a certain topic, grabbing even more traffic back to your links.

When you have published your article, simply rewrite it and submit it to additional “article marketing” directories. The reason for the rewrite is to keep your article original to the directory you submit it to.

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Building On Your Business Knowledge To Accelerate Growth In Your Network Marketing Business

When you decide to become a business owner you’ve a very vital decision to make: Will you put money to work for you, or will you put system and people to work?

To have money meet your needs, you always require a large amount of collateral to invest in order to generate a decent return, or profit. If this is not a possible option for you, then the option is putting people and systems to work instead. This is known as leverage.

Multi Level Marketing is very well known for giving independent business owners leverage, enabling them to get paid on the efforts of team members, instead of only their own efforts. For some people who’re stuck in a worker mindset (trading their time for money) this might increase questions about the legitimacy and integrity of such programmes, but those who have these questions are usually misinformed!

Our role as Network Marketers is to educate our prospective customers, so that they understand our industry, rather than allowing them to formulate opinions on something that they don’t really understand. Most of the people are prepared to learn the fact, instead of keep their head stuck firmly in the sand!

There’re a number of benefits to developing on your own base of knowledge, as you grow your business: First of all, you will feel more comfortable when speaking with your prospects, as you might be certain that you have a sound understanding of the industry. Next, it will validate your own choice to become involved with the industry, in order that negative comments from family and friends members will never stop you from working towards your dreams! People are generally afraid of things that they don\’t understand, so make sure you have no reason to question your own decisions about your business by ensuring that you are knowledgeable.

“Social Bookmarking” – 3 Proven Traffic Tips

You can buy website traffic all over the internet nowadays, sometimes for only a few dollars. What is not so easy is getting the kind of website visitors who you can convert into customers. One reason why “social bookmarking” is considered such a good promotional technique is that it’s a way to reach out to your niche market.A good place to start with your site, or blog, is to make it dead easy for your visitors to bookmark your site. Another important thing is giving your readers the maximum number of bookmarking options. This is easy to do with WordPress plugins, or you can easily find widgets for muliple bookmarking sites. You have the option of placing your bookmarking widgets either before or after your content. The reason “social bookmarking” has grown so fast is because of the ease of bookmarking offered by websites. Widgets are great because no one will bother to manually go to a site and do everything necessary to bookmark. If there’s an easy way to do something, you can bet they’ll choose the easy way.Regardless of where you submit your content, it must be informative and interesting. The overall quality of your content will determine whether it becomes popular on the “social bookmarking” site or not. Paying close attention to how well your article hits all the marks may pay off for you if it becomes popular. This is just one method in which you can use these sites to your benefit. So just remember to write your articles with original and well-researched content. Any market that searches for content is looking for some kind of answer to a question or problem, so make it your point to provide that and you’ll be set.

The description you write for your content is equally important as the headline you have for it. When people first see your bookmark they will read your description to get a gist of your content, which will then decide if they want to visit your site or not. So, again, you need to put some care and attention into the writing of your description. As for the description length, just write about 100 words and you’ll be fine – that’s enough. So, just pay a little more attention to the headline and description because you’ll be helping to make your efforts more successful.

To recap, untold numbers of marketers are using “social bookmarking” sites in a variety of ways in their businesses. If there is one thing that you need to remember then it has to be focusing on the quality, rather than quantity. Remember the important points about headlines and descriptions regarding originality and correct length.

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Hungry For “Network Marketing Success”?

That is possibly a daft question but the truth of it really is that “network marketing success” lies wholly in your hands and relies upon just a few factors.

* How hard you’re ready to work

* The company you’re buying into

* How teachable you can be

* Which tools you utilize

* The systems you leverage

The 5 Hurdles To “Network Marketing Success”

Sounds fairly easy now does it not? It certainly can be, but only if you start out using the right system. Do not believe you will become rich overnight with network marketing. Network marketing relies on a powerful stream of leads but not just stone cold leads you need qualified leads from those folks who are serious about purchasing the product you are supplying. If you actually are a businessman, then you have already spent many hours building your business and trying to get leads, and trying varied alternative routes to create leads as well . If you already have a trusty system, that is great, but unhappily lots of new network marketing specialists don’t.

It’s very significant the company you’ve selected has been in business successfully for a bit, that they’ve got a great system of training programs, a good product,and a good managerial team is vital. Without a sound management team an mlm business will not succeed.

Examine the management behind the company and you will see that the most successful mlm businesses have a great managerial team. If you look at any of the mlm firms that have been around for many years, such as Amway, you will see that their managerial team as always concerned with the business and have a hands-on approach especially in the sides of marketing and promotion.

The 3rd heading above could have you a little puzzled, but effective marketing has always been about providing solutions to somebody’s issues, and that applies if they are looking at buying a new automobile, or solve their dog’s flea problem, if you approach marketing as a technique of finding an answer to these peoples problems, build relationships with them and then suggest the right solution by giving information, that is the way to effective selling. It used to occur offline with face-to-face selling, and today it is shown to be the best strategy online . The name given to this strategy is attraction marketing.

Tools are also important, especially when you are trying to save some time. The old-fashioned techniques of harassing buddies and family are gone in mlm, if the company counsels you do that straight away, get a clue and push on. Tools come in the shape of training and promotional materials and you must inspect them to make sure they’re effective , with leads you can get your first few from your up line. After that many corporations will simply leave you to your own devices, and glaringly if you don’t get qualified leads you’ll never make any money. It’s simply the way in which it is.

Are there any reputable “network marketing success” systems?

Is there a system for making irresistible “network marketing success”? Yes, these systems include paths to make sales and effective marketing techniques. You have to learn both the art and the science of creating qualified leads, and working on a strategy of making a repeated flow of prospects, every day.

Just mull it over. How many successful firms do you know that do not have any clients? Your “network marketing success” will depend completely on how effective you may be as a marketing specialist. That is the final analysis.

There are hundreds of  folks offering courses, things you can download, free tools and ebooks on the Internet right now that would be very happy to take your money and tell you they can solve your problems. If you’ve ever made the gaffe of giving any of these your email address, you no doubt regretted it, because all you do get is useless emails that waste your time and try and sell you more things to help be successful.

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Is “Network Marketing Advertising” Necessary?

“Network marketing advertising” costs money yes, but how else are you going to get a business network going, or promote a product without it? Lots of network marketers fail to grasp this at the start and miss many opportunities to make a major income. Advertising is an investment and the way of advertising should be chosen cleverly and monitored for efficacy frequently. It is simple to lose plenty of money with ineffective advertising.

Just like any bricks and mortar business, “network marketing advertising” is critical to success, and online it is tricky to make the proper choice, realizing that there are many millions of websites, many billions of advertisements for products and, unless you’ve got a product that is absolutely unique, there will be alot competition with more cash than you.

First you must work out your financial position, appraise how much are you able to afford on a once per month basis, and then if your designated advertising brings success and increased profits, the budget can always be increased later on.

If you’re new to network marketing and have a little budget, there are many techniques of advertising for free online, some of these are absolutely pointless and others may bring you good results, when you find that a technique you are using doesn’t bring results, drop it and go on. Advertising in the wrong places may actually hurt your business.

These are the results you will be hunting for from your network marketing advertising.

1. Finding leads

2. Marketing your product or service

3. Establishing your brand

4. Closing sales

The very best free advertising is of course word of mouth, so generating excitement about your service depends on you. Blogs, forums and social networking sites are fantastic places for gaining exposure for your company but though that method is free, it has got to be done rigorously and consistently.

Don’t expect to go on Twitter and make one or two posts asserting your brand is the best, because you will be ignored. Neither should you post on Twitter every minute or two , you need to put up a following before even mentioning what you are offering. You would not do it at a cocktail party, so do not do it on social media sites, blogs or forums either. Just like a party where just about everyone seems to be a stranger to you, you should build relationships and trust before you try and pitch your product.

You can also have to rely on others to offer you referrals, and again, this comes thru social interaction, both offline and online. It’s crucial you grow a relationship with that person first. Leads are valuable, and no one is going to reach in his pocket if he does not know anything about you.

Direct contact campaigns are just about old hat these days, but still work fine if you’re a local bricks and mortar enterprise or service, then direct mail is extremely effective. What lots of small business owners do not understand though, is list building , lots of information can be gathered from direct mailing, though it’s got a terribly poor response figure and is dear.

Still, if you can get people to return a card, or leave an email address when they come into your shop, you can build up a list and use that list for future email marketing campaigns, and if you give folks an incentive to join up like offering a free drink with a pizza as an example, you’ll be astonished how many people will give their emails and you can reward them with chits and offers in future campaigns.

However you start your “network marketing advertising” campaign it’s best to comprehend the whole idea of network marketing first. There’s a lot of psychology in selling and if you do not know the fundamentals of network marketing, perhaps you want to discover more about it?

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