There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. You have to sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and he will be paid by you.
As a merchant, you earn in an affiliate program through conversions-that is whenever a visitor that is directed to your site actually buys a product. Without these conversions, you are actually earning nothing from the program. The more visitors that your affiliates have directed to your site, the larger your expenses would be. And the only way that you can recover from these expenses is through conversions. Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how are they supposed to buy?
Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you better start creating one now. And don’t get us wrong; it isn’t enough for you to have just a landing page, you must build a a great landing page!