Promote your fan page on facebooks discussion boards and groups but be careful not to become a spammer. Only promote your link on pages and discussions that really make sense. Jump outside of your comfort zone to promote your fan page in order to generate responses necessary for your success. The competitive edge is yours to be had due in part to the sheer number of small business fan pages thtat are not being developed to grow much.
Lastly, run contests on your blogs and give away prizes. Use bookmark sites like Delicious to get your link noticed by visitors for these promotions. Giving something away to a random fan is a great way to get them to refer more of their friends in hopes of winning the prize. Having constests can be effective if used in the right manner but if you’re not careful it can backfire. Be sure you aren’t violating any blog terms of service and that your readers will respond before you actually try this method.
It isn’t really so hard, then, to attract more fans by leveraging Facebook fan pages, and the above tactics can help you accomplish this quickly. If your fan page is new, don’t worry, you can still easily catch up and get it popular if you follow these tips. If you pay attention, and test different approaches, you’ll be able to come up with even more ways to get fans.