You want testimonials that clearly show your potential customers that your product does what you claim, so make sure the ones you use do this well. So if you\’re selling a WordPress plug-in, you want testimonials that show that the plug-in does what it\’s supposed to do, not ones that ramble on about the benefits of blogging in general or other things. Encourage your customers to write testimonials for you that are highly relevant.
Another smart way to use your testimonials is to scan and post the actual mail that you get from your satisfied customers. This can actually boost your conversion rate. This is because your potential customers are allowed to see the scanned copies of the actual letters that you got in your customer\’s handwriting. This is just to show your prospects that you\’re the real deal and you didn\’t hamper anything. You can also take screenshots of the emails that you got showing actual feedback. Just do not show their name and email address. You can let others see the body, but ensure that you get customer permission first.
Testimonials should include the full name of the customer, but not a link to their website. While including the name of the customer\’s website is good because it shows that it\’s a real person and company, a link can give the impression that promoting the link was the motive for writing the testimonial. Those viewers who want to find the site can do so easily enough with the name, so that\’s enough to mention. In some cases, it might be best to only include the customer\’s name after the testimonial, and perhaps a location. The idea here is to mix and match your testimonials in such a way that your prospects don\’t get any doubts.
In conclusion, from the above article we can clearly understand what role testimonials play and how they can influence yours sales. If you keep the above tactics in mind, you\’ll find that your testimonials are effective at persuading your prospects and help you make more sales. Don\’t let inexperience stop you either, as one tactic you can always use is giving your product away to some experts and wait for them to give you testimonials.