Cars Passing By The Lemonade Girl.

Cars Passing By The Lemonade Girl.

First I want to say that this story can be the most
powerful device in turning your mind into an advertising
power system. The $500-$1500 copy writing courses don’t
cover anything this powerful so listen up.

Midnight, July 5th, 2011.

Today, I was driving around running errands and taking in
the beautiful Portland summer.

Many children setup the classic lemonade stands and I
sometimes stop for a cup to patronize them. Most of them
use the same white, construction board sign duct taped to
the front of their table reading “Fresh Lemonade 50 Cents”
in black marker.

I passed many of these stands and didn’t stop because I had
a Mountain Dew with me. But when I was coming to a stop
light I saw a young girl, maybe 9 or 10 years of age
standing on the side of the road waving a sign made of pink
construction board with flashing Christmas lights running
around the outer edge of the sign.

As the light turned green, nearly every car, truck, van
that passed slowed down and read the sign reading “Cool
Off With Lemonade Fresh Squeezed Right In Front Of You!”
in red marker and many stopped to get a cup including me.

I was truly amazed at this young girls advertising

I went up to the table to get a cup of lemonade and had to
actually wait in line! I was really in awe simply watching
this young girl work her magic with the customers, smiling,
saying “Do you like your lemonade sweet or sour?”

As I approached the table she said “Do you like your
lemonade sweet or sour?” I said, “a cup of sweet
lemonade please”, and she went to work by grabbing a ripe
lemon out of her wicker basket, gently laying it on a small
wooden cutting board and quickly slicing it right down the
middle with a steak knife.

Then she palmed one of the halves and pressed it with a
twisting motion into her juicing wedge then three other
halves in the same fashion. She then carefully scooped 3
spoons of sugar into my cup, gave it a quick stir with the
spoon then dropped in three cubes of ice and said “That
will be $1.00 sir”.

As I rustled into my pocket for four quarters I asked her,
“What sparked you into creating such a bright sign and such
and catchy headline?” She then replied, “I had a white
sign with “Lemonade $1″ written on it taped to my table and
no one was stopping so I went home and asked my mom to get
me a pink construction board and I took a strip of Christmas
lights that uses a battery and stapled them around the
edge, then I wrote that I would squeeze it right in front of
you, because that’s what I was already doing. Then I took
out the price because my mom said it was a little high and I
thought if I got the people to stop then they would pay it
if I squeezed their cup right in front of them and then
asked for the dollar and I waved the sign to make sure the
cars saw it”, I said, “that’s great, keep up the good
work”, and she said, “I will, hope to see you again and
smiled”, as I walked back to my BMW.

I sat there thinking about this whole situation for a
minute or two looking over at this line of people waiting
to get, “Lemonade Fresh Squeezed Right In Front Of Them”,
and watched even more people pull over to get a cup seeing
this big line and thinking to themselves, “That must be
some good lemonade”, as I tasted the handmade beverage,
it was very good, very.

Here’s the genius in this young Marketing Mastermind.

First she started a business, selling lemonade..

Noticing that she wasn’t selling much she re-organized her
efforts with a new pink construction board surrounded by
Christmas lights drawing people to read her headline that
did nothing but convey something everyone in a car burning
up wanted, to “Cool Off” and adding something that enticed
them even more by adding “Fresh Squeezed Right In Front Of

She states a solution people want to a problem they already
know they have and makes their mouth water with an enticing
benefit. She also makes the message a personal note by
including “You” in it, making every driver think she is
talking to them them individually.

This story should open your mind to really see the
simplicity of starting a business, testing your sales
message to entice your customers, and then servicing your
customers in a way SO superb that they’ll remember you and
come back again.

You can be sure that a lot of the people who bought
lemonade from this young girl will tell their friends and
they’ll stop by to get a cup of lemonade as well.

What happens when the line dies down?
She grabs her sign and starts another commotion that
get’s even more people to stop, by waving it around.

Do you see all the things here that get people to stop and
how she closes the sale?

1. The headline – This is actually the first headline even
though it doesn’t contain words because it’s what GRABS the
peoples attention along with her waving it around.

2. The second headline/The sales message – This is
actually the sales message that conveys a solution to an
existing problem to everyone in their car, cooling off and
an enticing benefit, “fresh squeezed right in front of

3. The Close – She caters to your needs by asking “Do you
like your lemonade sweet or sour?” and then squeezes
the lemonade right in front of you and as you watch the
whole procedure your mouth waters conveying the quality of
the product.

4. The call to action “That will be $1.00 sir”. This is a
great call to action. It doesn’t leave room for anything
but a payment of one dollar. These people waited in line
creating a burning desire watching other people getting
their fresh squeezed lemonade and they’re not going to say
“A Dollar? No way, I’m outta here”.

That’s the sales process she put together and it’s sheer

Here’s a few more of the strategies in her business.

Credibility – She also boosts her credibility by having a
big line in front of her table urging others to stop and
see what the fuss is about.

Viral Marketing – These people will definitely remember
this experience as it’s so original and they will refer
their friends by telling them making them want to check it
out when they are around that part of town.

Customer Service – She was very polite with her “Do you
like your lemonade sweet or sour?” and her warm words
as I left making sure I remember her stand.

Value – She made the lemonade right in front of me with her
bare hands with fresh ingredients making me feel like I was
getting a real value and I didn’t even know the price yet.

I could pull out 100 other strategies, but you get the
point and you see how you can apply the strategies of
“Cars Passing By The Lemonade Girl.”

Take this information to heart as it’s the key to business,
focusing every effort you put into you business toward your
customer and satisfying their needs and testing, tweaking
and creating a relationship with your customers.


There is No Magic Potion for Getting Productive In Network Marketing

There are a number of issues to getting effective in network marketing, and one of them is hard function, one more is pure determination. What numerous individuals fail to know is that network marketing just isn’t a job it truly is your company – it’s not a past-time. To be successful you’ve got to devote your self to your organization and perform methodically towards your targets.Ask yourself what are your targets – do you even know? Many folks roam through their full lives without any definite goal in mind. A person the moment carried out a survey of college students; they had been asked what their targets had been.

Several of them didn’t have any clue what their goals were, and other people had been obscure. There was only 3% that in fact had definite goals that they had written down and were aiming at, even in their school years.

Ten years later the same students were interviewed once more. You’ll be shocked to discover that these 3 percent had been ten occasions wealthier than the other individuals who had no thought exactly where they had been going in life; they had been effectively on their strategy to achieving their final goals.

Success in Network Marketing Requirements Objectives

So write your ambitions down now. Even if you are sixty five years old! Network marketing does not discriminate about age; who knows you may be quite wealthy and have success in network marketing in just a couple of years, then you will be in a position to enjoy a wealthy and wholesome retirement.

Think of how you may organize yourself now. Write down your targets and print them out, then hang them in a prominent spot in order that you’ll be able to see them. On a mirror, on the refrigerator any location that you simply will see it every day. JUST DO IT!!!

Now get organized. Determine how much time you might have every week that you could dedicate for your network marketing business, and be practical! Even you have a standard job, becoming organized and dedicated will mean you’ll come back home and operate on your company.

Do not waste time and sit and watch the Television. You do not need to become a recluse and hand more than your social life, just be devoted for the hours you set aside to working on your company.

Continue taking a look at your targets. In the event you can only operate on your network marketing enterprise two hours each and every night, be sure you do, and get in to the habit. Do not forget to consist of time for education.

Steps to Success in Network Marketing

You need to stick to certain definite steps when you begin your network marketing business and those steps are part of a program or method. Following a method or system is incredibly essential, and finding the correct one particular that can perform for you is vital to your success.

There are many false guru courses that you just could uncover; these individuals are full of speculation. The issue is they’ve in no way had a network marketing enterprise, so they no not what they teach.

Adhere to a leader using a team, and understand from successful network marketing pros who know what they are talking about and have earned important incomes to prove it.

The Crucial to success in network marketing is to master direct response marketing for Multi-Level Marketing lead generation. Assume attraction marketing.

Believe leads. Assume branding.

Think about “building a business” not just a down line.

Once again, to have success in network marketing you need the proper system. Exactly where you’ll be able to literally create as many leads as you need, make thousands in commissions, and also sign up a strong down-line, by simply advertising one giant on the internet attraction marketing funnel. Discover far more info about this program beneath.