Cars Passing By The Lemonade Girl.

Cars Passing By The Lemonade Girl.

First I want to say that this story can be the most
powerful device in turning your mind into an advertising
power system. The $500-$1500 copy writing courses don’t
cover anything this powerful so listen up.

Midnight, July 5th, 2011.

Today, I was driving around running errands and taking in
the beautiful Portland summer.

Many children setup the classic lemonade stands and I
sometimes stop for a cup to patronize them. Most of them
use the same white, construction board sign duct taped to
the front of their table reading “Fresh Lemonade 50 Cents”
in black marker.

I passed many of these stands and didn’t stop because I had
a Mountain Dew with me. But when I was coming to a stop
light I saw a young girl, maybe 9 or 10 years of age
standing on the side of the road waving a sign made of pink
construction board with flashing Christmas lights running
around the outer edge of the sign.

As the light turned green, nearly every car, truck, van
that passed slowed down and read the sign reading “Cool
Off With Lemonade Fresh Squeezed Right In Front Of You!”
in red marker and many stopped to get a cup including me.

I was truly amazed at this young girls advertising
wizardry.

I went up to the table to get a cup of lemonade and had to
actually wait in line! I was really in awe simply watching
this young girl work her magic with the customers, smiling,
saying “Do you like your lemonade sweet or sour?”

As I approached the table she said “Do you like your
lemonade sweet or sour?” I said, “a cup of sweet
lemonade please”, and she went to work by grabbing a ripe
lemon out of her wicker basket, gently laying it on a small
wooden cutting board and quickly slicing it right down the
middle with a steak knife.

Then she palmed one of the halves and pressed it with a
twisting motion into her juicing wedge then three other
halves in the same fashion. She then carefully scooped 3
spoons of sugar into my cup, gave it a quick stir with the
spoon then dropped in three cubes of ice and said “That
will be $1.00 sir”.

As I rustled into my pocket for four quarters I asked her,
“What sparked you into creating such a bright sign and such
and catchy headline?” She then replied, “I had a white
sign with “Lemonade $1″ written on it taped to my table and
no one was stopping so I went home and asked my mom to get
me a pink construction board and I took a strip of Christmas
lights that uses a battery and stapled them around the
edge, then I wrote that I would squeeze it right in front of
you, because that’s what I was already doing. Then I took
out the price because my mom said it was a little high and I
thought if I got the people to stop then they would pay it
if I squeezed their cup right in front of them and then
asked for the dollar and I waved the sign to make sure the
cars saw it”, I said, “that’s great, keep up the good
work”, and she said, “I will, hope to see you again and
smiled”, as I walked back to my BMW.

I sat there thinking about this whole situation for a
minute or two looking over at this line of people waiting
to get, “Lemonade Fresh Squeezed Right In Front Of Them”,
and watched even more people pull over to get a cup seeing
this big line and thinking to themselves, “That must be
some good lemonade”, as I tasted the handmade beverage,
it was very good, very.

Here’s the genius in this young Marketing Mastermind.

First she started a business, selling lemonade..

Noticing that she wasn’t selling much she re-organized her
efforts with a new pink construction board surrounded by
Christmas lights drawing people to read her headline that
did nothing but convey something everyone in a car burning
up wanted, to “Cool Off” and adding something that enticed
them even more by adding “Fresh Squeezed Right In Front Of
You”

She states a solution people want to a problem they already
know they have and makes their mouth water with an enticing
benefit. She also makes the message a personal note by
including “You” in it, making every driver think she is
talking to them them individually.

This story should open your mind to really see the
simplicity of starting a business, testing your sales
message to entice your customers, and then servicing your
customers in a way SO superb that they’ll remember you and
come back again.

You can be sure that a lot of the people who bought
lemonade from this young girl will tell their friends and
they’ll stop by to get a cup of lemonade as well.

What happens when the line dies down?
She grabs her sign and starts another commotion that
get’s even more people to stop, by waving it around.

Do you see all the things here that get people to stop and
how she closes the sale?

1. The headline – This is actually the first headline even
though it doesn’t contain words because it’s what GRABS the
peoples attention along with her waving it around.

2. The second headline/The sales message – This is
actually the sales message that conveys a solution to an
existing problem to everyone in their car, cooling off and
an enticing benefit, “fresh squeezed right in front of
you.”

3. The Close – She caters to your needs by asking “Do you
like your lemonade sweet or sour?” and then squeezes
the lemonade right in front of you and as you watch the
whole procedure your mouth waters conveying the quality of
the product.

4. The call to action “That will be $1.00 sir”. This is a
great call to action. It doesn’t leave room for anything
but a payment of one dollar. These people waited in line
creating a burning desire watching other people getting
their fresh squeezed lemonade and they’re not going to say
“A Dollar? No way, I’m outta here”.

That’s the sales process she put together and it’s sheer
genius.

Here’s a few more of the strategies in her business.

Credibility – She also boosts her credibility by having a
big line in front of her table urging others to stop and
see what the fuss is about.

Viral Marketing – These people will definitely remember
this experience as it’s so original and they will refer
their friends by telling them making them want to check it
out when they are around that part of town.

Customer Service – She was very polite with her “Do you
like your lemonade sweet or sour?” and her warm words
as I left making sure I remember her stand.

Value – She made the lemonade right in front of me with her
bare hands with fresh ingredients making me feel like I was
getting a real value and I didn’t even know the price yet.

I could pull out 100 other strategies, but you get the
point and you see how you can apply the strategies of
“Cars Passing By The Lemonade Girl.”

Take this information to heart as it’s the key to business,
focusing every effort you put into you business toward your
customer and satisfying their needs and testing, tweaking
and creating a relationship with your customers.

The Science of Getting Rich

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the science of getting rich

Free Download – The Science of Getting Rich

Though The Science of Getting Rich was published over a century gone, there are many handy tips inside it for people that are endeavoring to build better enterprises and build better lives for themselves, their family and society in total. You achieve what you have, fundamentally by carrying out things in a particular manner and people who are wealthy are going to apply the principles to further enterprises and in most situations continue to grow prosperous. Individuals that have not discovered ways to use these methods regardless of how diligently they labor or how committed to their careers they are will only occasionally become rich. Wallace Wattles confirms in this book that any person that can discover the right approach can easily become wealthy.

Tell Me More!

Understanding how to go about things that will make you rich is the key and that key according to Mr.Wattles is in your head. The guidelines are similar to Steve Pavlina’s ideas in his L. O. A. You are in control of what you do so if you are constantly failing and doing things wrong, it is time to address the reasons why. The reasons for failure are almost always in your own unconscious mind. Conversely, folks that are very successful appear to be born with this power of positive thinking and become entrepreneurs as soon as they can. The Science of Growing Rich was written so that folks could achieve a positive way of thinking, a sense of self worth and take that disposition out into their day to day lives to gain prosperity.

Where there’s a Will

Your will is why you do things and why you do not do things too. Will is why some individuals are awake before the alarm goes off, while others hit the snooze button so they’re late each day. The 1st folk are full of hope and expectancies for their day and the second are thinking adversely, unless they have inherited a lot of money or won the lotto those people will never become made.

Download Your Free Copy of The Science of Making Money Here

The Science of Getting Rich can be had here today at no cost to you, as a .pdf download. This book has inspired plenty of people, including Rebecca Fine, who has broadened the fundamental theories behind the book and came up with a course which has been brought to nearly all states around the globe, motivating men and women to take control and change their daily habits for the good. Numerous numbers of women and men have gotten astounding results by applying the techniques inside the Science of Getting Rich.

It is easy to become skeptical about all the varied courses and programs there are today about making personal wealth and being successful, but when you remember this book would have fallen into obscurity if it did not contain so much good information. Download your copy of The Science of Getting Rich today and see why it is so preferred.

How to Properly Proofread Your Content

Creating content is one thing, but creating effective content that converts is another thing. All online marketers understand what a crucial role content plays in their results. Before publishing content, it’s best to make sure you’ve perfected it as much as possible. This is what is known as proofreading, of course. Not taking the time to proofread your content can detract from its quality and effectiveness. You want your content to inform and impress your readers as much as possible. If your content has spelling or grammatical errors, it won’t come across as very professional. The article below talks about three unique tips to help you proofread what you write in an effective manner.Anytime you are just starting out with something new, it is often easy to feel like you are just treading water. If you are familiar with Website Automation Wizard Review and have been around the world of business on the net, then you should have a solid idea of what we are talking about. Historically, taking advantage of third party independent workers provides for increased time on higher priority activities. What you should strive for is combining as many effective approaches as possible. While outsourcing can work very well, you can encounter some challenges if you do not know what you are doing in the first place. Not just in the case of bringing on contracted-out help, but with anything you have to get it done but also done smartly.

Grammar is something to pay close attention to when writing content. Spell check software often allows you to check for grammatical errors as well, and you should take advantage of this. It’s easy to miss grammatical mistakes when we write, especially if we create lots of content. This is when you’ll find that the software tool comes in handy. You don’t want to overlook grammar. Readers will definitely notice it if the grammar of your content isn’t correct, and it will take away from its credibility. That obviously isn’t going to help you achieve your goals. It’s therefore worthwhile to do careful proofreading.

All web based businesses have certain characteristics that arise solely because it is the internet. What is also interesting and curious is that one change with a large business can set off a cascading effect with other related businesses. There can be a lot of reasons for this type of dynamic nature, and it is really easy to understand if you are familiar with what can go on. We personally know how effective Consumer Wealth System can be in a business, but still you have to consider it against the backdrop of doing business on the web. All of this is just part of evaluating possibly new strategies or ideas from the standpoint of diligence. However, there will be times when you just have to be bold, and also remember that just about everything in business has an element of risk with it.

The language that you use is also to be considered when you’re proofreading your content. You want to make sure that you’re not using a lot of jargon. You need to keep your content simple and easy to understand. While you certainly want to correct errors when proofreading, there’s more to it than that. Your style and presentation is also very important. You want to make your content very reader friendly and enjoyable. Your audience should find your content both fun to read as well as educational. To accomplish this, make sure you’re writing in a way that’s understandable and not overly complicated.

Do not make the egregious mistake of completely relying on spell check software to do the work for you. Even though it is an amazing asset for proofreading it won’t ever replace real people. You have to ensure that you take your piece of content through a number of proofreading rounds by yourself. If you want a crystal clear idea about how it really sounds this is the way to get it. This is how you find and correct mistakes that are missed by spell checkers. It is a terrible idea to allow yourself 100% dependence upon software tools. This is a point that is going to need to be paid attention to because a lot of people ignore it.

Proofreading is not the same thing as complicated science. You can easily proofread your content effectively if you follow the basic tips that we laid out in the above article. In other words, your proofreading can be simple yet effective. Quality is what deserves all of your focus. Right now your subject choice isn’t important. The presentation is what we’re talking about. If you have a really great approach, you’ll make a really great impression on your readers.

Splendid Ways On How To Make Money Fast

In this new era of improved technology, internet business is a different approach of how make money fast. Having knowledge of information technology takes a short term course that can be continued with time. A personal computer and internet access are the only requirements that open the door to this business.Affiliate marketing is a method that earns good commission. Here you will be incorporated to selling goods and services even if you do not have your own product. It is very simple since you will be working for a firm that is well established. Working on such firms spares you the agony of creating and maintaining web pages while concentrating on the actual products and services.

Online advertisements and internet related promotional services are found on almost all website pages. There is a special team that specializes in advertisement and promotional events. This can be done for website owners, hosted business people and on social sites. Profits earned from such events are usually quite considerable and the teams working on them are also well paid.

Computer applications are considerably cheap to design once educated. There a numerous applications used for customizing user interfaces and optimizing several processes. Business handsets have also opened a doorway of opportunities in creating mobile web pages and applications. Maintenance of the existing websites to keep up with consumer demands ensures the market availability of this industry.

Full-time article writing or freelance is an exciting way of making cash fast. Interested writers only need to register and start making money. This is advantageous since articles are written offline and internet services are only needed when submitting the articles. Data entry and data review also fall on the same category. Hard work and determination is all it takes as you do not have a limit to the number of articles you can write.

Search engines and their optimization is the biggest earner in this business. You can make millions if you have the knowledge of designing and optimizing the search pages. If you design a stable and efficient page that attracts huge traffic, then you will easily sail to the millionaire docket in no time. To perfect this art, a dedicated team of experts can take up the specific key areas to make this dream come true.

Social sites provide a popular platform used by millions of consumers to express them. Blogging is a sure way of making these sites more interesting. Bloggers always have fun while sharing their thoughts and emotions and they are also well rewarded for doing so. Posting videos, songs and pictures makes blogging real fun and easily accomplished.

Online surveying involves answering opinion questions, sharing ideas and honest debates on certain matters. It is quite interesting to find out that having an opinion is a good enough reason to get paid. Information on how to join any of the mentioned options is easily found online. Due to the simplicity in the work load, having knowledge on most of the fields increases your diversity on how to make money fast in the internet business industry.

Home Business Strategies That Are Proven To Work

Having a business that you can run out of your home provides you with many benefits in work and in life. If you are looking to start one of these businesses or have been doing it for a while, but need a few pointers, then read on for some great tips you can use.Do not post your home address online or on your business cards. Open up a PO Box that you will use for all business related issues. There are a lot of crazy people in the world and you do not want to give them directions to your house.

Before you start your home business, it is very important to have a solid understanding of what you want to do, be able to visualize how you are going to do it, and know what resources you will need to make it happen. The answers to these should not just be in your head but also on paper. Write a business plan! It will not only clarify what you are getting into but also point out where you might be lacking.

Find an area in your home that is peaceful and quiet, and make this area your designated work station. This should not be an area that already has a purpose, like the kitchen or your bedroom. Keep it private and free from things that will distract you from work.

Learn about what the signs of business trouble look like. You are going to want to know the warning signs of what could happen long before it actually happens. If you can see it coming, you may be able to make some changes to your business to keep bad times from happening.

Everything in your home business works well when you put in the effort. Running your own business depends entirely on you, which is a good thing and a bad thing. You have ultimate control, but also ultimate responsibility to get yourself producing work every single day. Find ways to get past motivation blocks. Hint: most of them are based on fear and anxiety. Treat these, work your business, and watch your business work!

A great tip for your home business is to make sure that you establish a list of all of the supplies you will need in order to get your business started. This is important so that you will be able to shop around and find the best rates to suit your needs.

If you operate a home business, make sure that you have set aside time for family and recreation as well. It is easy to let your home business take over your entire day because your workplace is your home, and there are no physical boundaries. Setting work hours at home, is a good way set boundaries.

Whatever you do, do not forget to set aside money for taxes. Your profits belong to you and Uncle Sam so keep that in mind as the money starts to roll in. Talk to an accountant to help you determine how much you should be saving away for tax day.

Submit your business website to all of the major search engines. This way your pages get ranked in the search engines, which means they will start showing up in the search results within several weeks. Learn about search engine optimization so that you can tailor your web page text to get picked up faster by the search engines.

Keep track of every possibly expense you incur while operating your home business for better tax deductions. Many people forget about the little things, but they do add up. Extras that are often forgotten include paper towels, facial tissues, cleaning products, calculators, batteries and cameras used for photos of product or website advertising. Look around your office space and virtually everything you see that you use in any capacity while working, can count as a deductible.

When filing for taxes, claim what you spent on your clients. Do not hesitate to take your best clients out for a meal: you will be able to deduct the totality of what you spent on food and drinks. Keep a receipt in case your business is audited. Do not abuse this and claim expenses that correspond to you feeding your family.

A great tip for your home business is to be sure to ask for help if you end up needing it. This is important to consider because while you may want to try to do it all by yourself, sometimes you need to put your pride aside and get assistance from those who want to help.

With proper preparation beforehand, starting a home business can be rewarding and fun. Keep these tips in mind to minimize the potential hassles that might get in the way of a smooth home business launch. Be on the lookout, too, for more helpful information. Any piece of advice that suits your business situation is a valuable asset.